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A2P Messaging

A2P Messaging allows businesses to send messages to lakh of customers in seconds

A2P Messaging

A2P Messaging (Bulk SMS) is a service that enables sending a large number of SMS messages to a broad audience - at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.

Transactional SMS

Transactional SMS route is used to send OTP’s, alerts, notifications, updates to the registered users. It supports 160 characters, Regional languages & 24 / 7 for both DND & Non-DND Numbers along with a 6 alphabet sender ID.

Ex: Rs.386.00 was spent on your SBI Card ending 9999 at GOOGLE INC on 24/04/19. Available Credit Limit: Rs.53,040.40.

Promotional SMS

Promotional SMS route is used to promote your businesses to new and existing customers. Such SMS contains sales and marketing activity. It supports 160 characters, Regional languages and sent between 9 am – 9 pm to non-DND numbers.

Ex: It’s raining CASHBACK @ Spencer’s Onion/Tomato/Potato @ Re.1 Earn more than Rs.2000 Cashback with INSTANT Redemption.


OTP SMS route is used to implement two-factor authentication for safety and security.

Ex: Your Transaction Password is 303164. Please enter the same to complete your transaction.

How does work A2P Messaging?

A2P messages, sent via an application, such as a dedicated A2P messaging platform or software application, which routes the message to an SMS gateway. This then passes the message to the mobile service provider, who sends it to the receiving mobile user.

Features of A2P Messaging

Promotional & Transactional SMS

Send OTPs, alerts, promotional offers and transactional messages. Seamlessly trigger these messages from a comprehensive and easy-to-use web portal.

Scheduling Campaigns

Run same campaign in multiple time slots or multiple campaigns in same slots. Schedule your SMS campaigns at your choice.

Integrated DND Check

Automatically discards the numbers falling in the Do Not Disturb criteria. Allows you to reach the right target audience.

Easy Integration

Our SMS solutions can be integrated with any 3rd party application. This helps enterprises to automate their SMS campaign respectively.

Tracking Engagement

An enterprise can trace the progress of the SMS's and accurately track the push campaigns sent to the customer with relevant delivery reports broadcasted instantly.

Compliance and Security

Ensure your SMS campaigns remain compliant with opt-out keywords or opt-out URLs. We keep you and your customer information safe using high level encryption.

Increase customer interactions & enhance your business with Muzztech Call Now: Toll -free No.1800 120 400 400

Benefits of A2P Messaging

Fast Delivery

Our SMS solutions can be integrated with any 3rd party application. This helps enterprises to automate their SMS campaign respectively.

Low Investment & High Returns

Requires low investment to get started. Cloud-hosted SMS platforms ensure add-on valuable features such as campaign monitoring and analysis.

Customized Messages

Customize your promotional messages as per your target customers based on your campaign requirement and industry.

Greater audience reach

Reach out to the intended audience by filtering your campaign reach. Keeping a DND check ensures marketing efforts are channelised in the right direction.

Customization Flexibility

Create message templates with unique personalised texts to connect with the audience. Use dynamic scripts for enhanced customisations.

Effective Communication

Bulk SMS is the best way to make bulk customer contact in just one go. With such little effort involved, bulk SMSes bring unprecedented benefits to the business.

A2P SMS: Use Cases


Appointment Reminders

A2P messages are used to send appointment reminders, request to reschedule, vaccination schedules, and other notifications as upon patient's requests.



Attract the right students by showcasing your university and courses with Textlocal attachments and shortlinks in your SMS marketing campaigns.


Delivery Updates

Customers receive real-time SMS notifications of order confirmation, order packing, shipping updates, and order delivery etc which helps to meet delivery expectations.

Media and Entertainment Industry

Media and Entertainment Industry

Bulk SMS service seems to be the effective modes of marketing communication for Entertainment Industry.


Important Security Alerts

To ensure utmost security, banks can allow customers to request and receive information about account activity, banking transactions and more using A2P messaging.

Real Estate Industry

Real Estate Industry

Real Estate Agents often use Bulk SMS medium to promote property via Campaigns or sending out available property information.

Got Questions?

Find your answers right here.
What is a A2P bulk SMS service and how can businesses use them?

A2P Bulk SMS also known as SMS blast is a service that allows businesses to promote their offerings to a large number of people, at the same time. They are of two types—transactional and promotional.

Promotional messages are used to promote a brand, sell a product or service, or provide offers. A transactional message, on the other hand, is the response to a user’s interaction with the brand. It can include billing details, OTPs, identity verification and more.

Can i send bulk SMS online? If yes, then how?
How much do bulk SMS cost?
How long does it take to send bulk SMS?
What support do i get for creating and running my bulk SMS campaigns?
Can i integrate the Muzztech's bulk SMS gateway into my application?
Can i sign up for a free trial?

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