SMS are a wonderful way to communicate. Brands indulge in communicating smoothly with their customers through messaging. There are 2 types of SMS styles which brand follow. One is Transactional and the other is a Promotional. Each of these styles has its own way of connecting with the customers. We will talk you through both of these ways in this article.
Transactional SMS
Brands use this type of SMS style to send transactional information to their customers. Like for Eg. Sending OTP to a customer who is doing a transaction is a transactional SMS. Other examples are booking details, alerts regarding orders placed etc. Non-DND numbers too will receive these transactional messages too, with absolutely no time limit.
Promotional SMS
This type of SMS’s is generally used to connect with customers if brands want to send them specialised codes. Brands use this to target the existing set of customers so that they stay connected with the brand. Not only existing, but the brand also sends codes via promotional SMS’s to the newer customer to attract their eye. Example of which are sending promotional offers, discount coupons, codes etc. If a customer has opted out for a DND service on their phone number, promotional SMS cannot be sent to that specific number.
