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Why is Voice Broadcasting a Boon for the Insurance Industry?

Why is Voice Broadcasting a Boon for the Insurance Industry?

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Voice broadcasting is the process of recording a short message and relaying it to your customer base. This could be done to advertise a new offer, plan or service, along with talking a little about the company. The uniformity and precision of a voice message can also boost your marketing pitch. It is good to go over the long list of regulations that you must comply with before you record your voice broadcast. As a service, voice broadcasting maintains a database of recorded voice messages and phone numbers. After a department’s contact list and pre-recorded messages are uploaded, the system can then make multiple calls to prospective clients all at the same time.

How can insurance companies benefit from voice broadcasting?

There are several reasons why voice broadcasting can prove to be of value to the insurance industry in particular. Here’s how:

Send to the masses, with ease

Voice broadcasting systems offer a text-to-speech feature, where you can just upload your text message to be converted into a neat voice clip. This is useful for situations where you might not be able to record a clip that is high-quality, due to a lack of equipment, or if you are simply pressed for time.

Reach newer leads 

Voice broadcasting allows you to target and tap into a much bigger pool of clients. You can easily get in touch with more prospective buyers even with fewer agents. Voice messages also have a better chance of lead conversion, as they are less intrusive than agents. 

Master of all

Voice broadcasting can help your organisation take care of a wide range of tasks. Want to customise your advertising message or alter a pre-recorded message? Check. Need to run multiple campaigns at a time? Check. Want to filter your do-not-call numbers in the leads database? Check. This is a tool that helps you optimise time and money.

Robust Customer Service

Good customer service is indispensable to insurance, and nothing retains customers and adds new ones like quick problem resolution does. With voice broadcasting and other cloud telephony solutions, you can upgrade your customer service interactions. Imagine the following two situations. The first is when customers need to get in touch with the company for a quick resolution. After the query is raised, immediate responses can be provided via a voice message or an IVR which can redirect them to a specific agent. The second situation arises when the company needs responses in the form of feedback or ratings. Customers can be informed of a feedback call through a text message and be guided on the next steps. 


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