Two-Way SMS uses a short code, long code, or sender ID to send a message. First, a customer texts a code to a dedicated mobile number to get a certain response. Next, they receive an automated response could that could contain details about a coupon code, sale, or marketing offer. Then, companies can encourage customers to opt-in for future updates.
How Does it Benefit Marketing?
Grow your database
Through a dedicated number, you can encourage customers to opt-in to your marketing messages. Encourage opt-ins by offering your customers updates that they can only receive via SMS. Also, companies can place SMS info on any type of add, from internet banner ads to traditional billboards.
Gain insights in real-time
Messaging platform are a great way to receive quick feedback. they make it easy for people to respond to informal surveys. Surveys can be time-consuming. But, when all the customer needs to answer is a short yes or no, response rates can increase dramatically.
Encourage engagement
Two-Way SMS allows you to you out a conversation with your customers. By using keyword triggers, you can map out a conversational flow. In this way, SMS can quickly resolve common problems. Customer can send yes or no responses, confirm personal information, or raise a problem.
Achieve a High ROI
In contrast to other marketing methods, SMS is cost-efficient. Combine this with the high open-rates of text messaging, and we see high returns on investment. What's more, is that with providers like Muzztech, you only pay for what is delivered.
Modify campaigns as needed on-the-fly
We noted before that SMS allows you to gain insights in real-time. After you determine what's working and what's not working, you can quickly make the necessary changes. Unlike others marketing channels like print or broadcast, with an easy-to-use API, you will br able to modify your campaign in minutes.
