As per the April 2022 statistics by a leading research firm, on a monthly basis there were two billion users accessing the WhatsApp Messenger, thus making it the most popular and the widely used app. There is very strong penetration of the app in markets outside of the United States. It remains the market leader in this segment of global mobile messenger apps, mobile social apps & a feature rich app as well. In August 2018 WhatsApp Business API was launched and since then there has been no looking back. A recent research done by another leading mobile research firm that tracks businesses in the messaging market mentions that there will be an exponential growth in the number of enterprises using WhatsApp Business APIs by 2024.
WhatsApp Business Solution is beneficial for your Business
Private and Secure Platform:
One of WhatsApp’s remarkable features is its end-to-end encryption, which protects the privacy of customers. WhatsApp is a secure platform that encrypts each message. For instance, if a leading online recruitment company wants to hire a candidate around the world, it’s crucial to have a safe and secure conversation with their candidates. This can be shifted to WhatsApp Business Solutions, which will generate automated job notification alerts for professionals with new job openings.
Boost conversion rates:
WhatsApp chat is a more prompt and convenient way of giving real-time responses to customers. The boost in conversion rates depends on how you amaze your customers with a live chat experience. You can engage your customers by sending session and notification messages to deliver a virtual yet in-person experience. For instance, if a customer wants to get further information about a product, a Call-to-Action button feature can help to directly call your customer agent to understand or make a positive decision.
Your customer is already using it:
Two billion users are already accessing the WhatsApp Messenger. There is a plethora of WhatsApp users, so there is a huge potential for many businesses to opt for WhatsApp Business Solution and proactively engage with their customers. According to recent research, more than 5 million businesses are using WhatsApp Business Solutions.
Easy and Accessible:
WhatsApp makes it easier for businesses to get in touch with its customers and vice versa as it is easy-to-use and makes the business highly accessible. There is no need for end-users to download any other app or wait in long queues while reaching the customer service agent. For instance, the customer is waiting in on a call to get through a customer service agent of a hotel to book a room. If the hold-time is more, the customer can get an option to continue with the call until the agent is available to speak or continue the conversation on WhatsApp.