Generative AI

AI that creates new content — text, images, audio, code — rather than only classifying existing data.

Generative AI is AI that produces new content: writing an email, drafting an answer, summarising a document, generating an image or composing audio. It is powered mainly by large language models. For a business, generative AI drafts replies, writes campaign copy, and lets a voice or chat bot answer in natural, varied language instead of fixed scripts.

Related AI terms

Computer Vision

AI that interprets images and video — reading documents, recognising objects, verifying IDs.

Human-in-the-Loop

A design where AI handles routine work but hands sensitive or uncertain cases to a person.

Sentiment Analysis

AI that detects the emotional tone of a message or call — positive, negative, urgent.

Voice Bot

An AI that answers and holds phone conversations using speech recognition and text-to-speech.

Intent

What a user actually wants in a message or call — the goal behind their words.

Fine-Tuning

Further-training a general AI model on your own examples so it fits your specific use case.

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