What happens on iPhones or phones without RCS?

Our platform detects capability per number and automatically delivers an SMS version, so your campaign reaches 100% of the audience.

Is RCS more expensive than SMS?

Per-message rates are higher than plain SMS, but verified branding and interactive buttons typically deliver 30%+ higher click-through — a lower effective cost per conversion.

Do customers need an app to receive RCS?

No. RCS messages arrive in the default messaging app (Google Messages) on supported Android phones. Phones without RCS automatically get an SMS instead.

Is RCS better than SMS?

For marketing and engagement, usually yes: verified branding, images, carousels, buttons and read/click analytics. SMS remains the universal fallback and is ideal for OTPs.

How do I start RCS messaging in India?

Your brand is verified and an RCS agent is registered for you; then templates are created and campaigns can go live with SMS fallback. Muzztech handles the setup.

What happens on iPhones or phones without RCS?

Our platform detects capability per number and automatically delivers an SMS version, so your campaign reaches 100% of the audience.

Is RCS more expensive than SMS?

Per-message rates are higher than plain SMS, but verified branding and interactive buttons typically deliver 30%+ higher click-through — a lower effective cost per conversion.

Do customers need an app to receive RCS?

No. RCS messages arrive in the default messaging app (Google Messages) on supported Android phones. Phones without RCS automatically get an SMS instead.

Is RCS better than SMS?

For marketing and engagement, usually yes: verified branding, images, carousels, buttons and read/click analytics. SMS remains the universal fallback and is ideal for OTPs.

How do I start RCS messaging in India?

Your brand is verified and an RCS agent is registered for you; then templates are created and campaigns can go live with SMS fallback. Muzztech handles the setup.

New

RCS messaging: SMS just got a glow-up

Verified sender badge, product carousels, suggested replies and payment buttons — delivered straight into the default messaging app of 400M+ Android phones in India.

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Trusted for

17+ years

400M+

RCS-ready phones in India

35%

higher CTR vs SMS

Free

RCS onboarding

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Experience RCS on your phone

Get a rich card with buttons in your Messages app — no install needed.

Muzztech

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Everything you need, built in

Verified brand identity

Your logo, brand name and verified tick in the native inbox — trust before they even read.

Rich cards & carousels

Swipeable product cards with images, prices and CTA buttons.

Suggested actions

Reply chips, call buttons, map pins and links — one tap to convert.

SMS fallback

Non-RCS handsets automatically receive the SMS version. Nobody is missed.

Read & interaction analytics

Delivered, read, tapped — per card, per button.

Who uses this — and how

Real ways real businesses put RCS Messaging to work.

Retail & D2C brands

When: Product launches and festive catalogues
How: Carousel campaigns let users browse and buy without leaving the inbox.

Banks & insurers

When: Verified alerts and policy renewals
How: Branded verified sender eliminates phishing doubt; renewal button pays in two taps.

Travel & hospitality

When: Boarding passes and booking updates
How: Rich cards carry QR codes, maps and modify-booking buttons.

How it works

Free brand verification

We register and verify your RCS agent with operators — free onboarding assistance.

Design rich templates

Cards, carousels and reply chips in our visual composer.

Send with fallback

RCS to capable handsets, SMS to the rest — one campaign, full reach.

What is RCS business messaging?

RCS (Rich Communication Services) upgrades SMS inside the phone's own messaging app. Instead of a plain text from an unknown header, customers see your verified brand name and logo, images, product carousels, buttons and suggested replies — no app download needed.

RCS vs SMS vs WhatsApp

vs SMS — same inbox, but rich media, branding and buttons, with interaction analytics (reads, clicks).
vs WhatsApp — no opt-in to a separate app and it lands in the default messaging app; WhatsApp is stronger for two-way support conversations.

Full guide: SMS vs WhatsApp vs RCS — which channel when.

Automatic SMS fallback

RCS works on Android phones with RCS enabled in Google Messages. For every other phone, Muzztech automatically falls back to a DLT-compliant SMS, so you never lose reach.

Where RCS works best

Banking and fintech offers and alerts (RCS for financial services), e-commerce product carousels and cart recovery, travel itineraries and boarding updates, real-estate project brochures, and festive retail campaigns.

Getting started

We handle brand verification and agent registration, build your first templates and set up fallback. RCS pricing depends on message type and volume — ask for a quote or bundle it in a combo pack.

Frequently asked questions

Ready to put RCS Messaging to work?

Talk to our team — live demo in 15 minutes, onboarding in a day.