Communication

Lead Scoring

Ranking leads by how likely they are to convert, so teams focus on the hottest first.

Lead Scoring ranks enquiries by how likely they are to convert — based on behaviour, source, budget and engagement — so your team works the hottest leads first. AI can score leads automatically from call and chat signals, pushing the best to the front of the queue.

Related Communication terms

RCS Messaging

Upgraded business texting with verified branding, images, carousels and buttons in the native SMS inbox.

CPaaS

Cloud platform that adds messaging, voice and video to any software through simple APIs.

CCaaS

Cloud contact-centre software bringing calls, chat, email and WhatsApp into one agent workspace.

DLT Registration

India's mandatory TRAI registration of business SMS senders and templates to curb spam.

Click-to-Call

A button that instantly bridges a website visitor and an agent in a recorded, number-masked call.

Number Masking

Connecting two people by phone without either seeing the other's real number.

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