Communication

Drip Campaign

An automated sequence of messages sent over time to nurture a lead or customer.

A Drip Campaign is an automated series of messages — across SMS, WhatsApp and email — sent over days or weeks to nurture a lead or re-engage a customer. A good campaign branches on behaviour (opened, clicked, replied) and stops the moment the goal is met, so it never becomes spam.

Related Communication terms

CPaaS

Cloud platform that adds messaging, voice and video to any software through simple APIs.

Click-to-Call

A button that instantly bridges a website visitor and an agent in a recorded, number-masked call.

RCS Messaging

Upgraded business texting with verified branding, images, carousels and buttons in the native SMS inbox.

A2P Messaging

Application-to-person messaging: automated business messages sent to people, like OTPs and alerts.

Virtual Number

A cloud phone number that routes to any device, with full call tracking and recording.

Bulk SMS

Sending large volumes of SMS — alerts, OTPs, offers — through a provider or API.

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