As per the April 2022 statistics by a leading research firm, on a monthly basis there were two billion users accessing the WhatsApp Messenger, thus making it the most popular and the widely used app. There is very strong penetration of the app in markets outside of the United States. It remains the market leader in this segment of global mobile messenger apps, mobile social apps & a feature rich app as well. In August 2018 WhatsApp Business API was launched and since then there has been no looking back. A recent research done by another leading mobile research firm that tracks businesses in the messaging market mentions that there will be an exponential growth in the number of enterprises using WhatsApp Business APIs by 2024.