Communication

WhatsApp Template

A pre-approved WhatsApp message businesses use to start conversations outside the 24-hour window.

A WhatsApp Template is a message format approved by WhatsApp in advance, used to start conversations when the 24-hour window is closed — order updates, reminders, OTPs. Templates have categories (utility, marketing, authentication) that affect pricing, and variables like {{1}} that you fill in at send time.

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